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Re: おすすめのメールマガジンを教えて... (中) 2009-12-16 19:32

3 Re: おすすめのメールマガジンを教えてください
nakajo


(中) 2009-12-16 19:32  [返信] [編集]

“おすすめ”にはならないかもしれませんが、
以前、月刊「広報」で紹介したことのある自治体メルマガ
について、少し調べてみました。

発行回数が多かったのは、
「とっとり雑学本舗」(鳥取県)744号
http://www.pref.tottori.jp/kouhou/mlmg/
「浜松市メールマガジン」(浜松市)369号
http://www.city.hamamatsu.shizuoka.jp/mayor/magazine/
「ほぼ週刊さろま」(北海道佐呂間町)491号
http://archive.mag2.com/0000040784/index.html

上記のうち、「ほぼ週刊さろま」は町の有志による編集なので、
自治体メルマガとは少し違うかもしれません。が、「巻頭言」
「今週の慶弔」など特徴的なメニューがあります。

また、「市政情報」「イベント情報」など、よく見られる
メニュー以外の、特徴的なものを以下に挙げてみました。

●ふるさとの豆知識(特産品にまつわる話題、
 祭や伝統行事などのウンチク)(鳥取県)
●郷土料理のレシピ紹介(熊本県)
●旬の食材に関する話題(浜松市)
●地域の祭り情報(浜松市)
●読者からの投稿、読者からの質問&回答(富士市)
●市サイトアクセスランキング(富士市)
●プレゼント企画(長岡市)
●ゆかりのある人によるエッセイ、リレートーク(広島市)

最近は“メルマガ”というより、防災や防犯、イベント、
子育てなど、テーマを絞った“メールニュース”的なものが
多くなってきたと思います。
携帯電話の普及で、気軽に受信できる情報、
暮らしに直結する情報が重宝されているからでしょう。
実際には、配信頻度やねらい=対象(住民向けか、出身者など
域外向けなのか)によって、内容はだいぶ違ってくると思います。
リニューアルの際は、そのあたりを整理されれば、
よいのではないでしょうか。(中)

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