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変、ってこと。 moana 2008-12-14 10:39

1 変、ってこと。
MOANA


moana 2008-12-14 10:39  [返信] [編集]

「『へんだな』と思ってから受け入れる」という
橋本治さんのことばが目にとまりました(広告批評)。
おそらく自分の姿勢と似ているから気になったのでしょう。
そこには、異なる自分のイメージがあるわけです。
それはどのようなあり方? って自分なりに考えてしまいます。

1つとして缶コーヒー・BOSSのシリーズが浮かびました。
(前後の脈絡がなくてごめんなさい)
そのヒューマンタッチのCMには自然な姿があり
ジョーンズさんが観察するこの惑星の住人は、へんに見えないのでした。

広告も広報も、それ自体がよくできている方がよく
表現がいいほうが、効果が高まる可能性は大きいはずですが
それ以上に野暮でも実際に人が動くことが大切になりますから
ご覧になった方、参加された方の意識を変える仕事を心がけたいと思います。

そんなわけで、ことしの漢字は「変」でしたが、
筆ではなくPENならCHANGEって描いたのかもしれません。
YES, WE CAN ! というアグレッシブな姿勢もすてきです。
(それなら漢字は「缶」っていうのはオヤジかボス)

最近は途中で休めるペットボトルかサーモマグにしちゃう。
そんな矢先、「親瓶」(びん)から先駆けの忘年会情報が入り
金沢に出かけるための伏線を考えはじめた討ち入りの朝。
(見学して茶を頂ける茶室はあるかな)
歳暮は急がしいにもかかわらず人恋しくなりますから
この惑星の住人は集ってことばを交わしたくなるのです。

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