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1 夢の中へ
MOANA


moana 2012-1-11 0:26  [返信] [編集]

「東北大慰労会in普代」には大勢の広報人が参加するとうかがいました。
八戸市、普代村、どちらも熱い交流の舞台になるでしょう。
厳しい冬に耐えられるのは春の訪れを信じ、待つ人だから
復興を望む参加者として、その気持ちが役に立つことを願っています。
訪れ、感じることは復興地のみならず各自治体にも及ぶでしょう。
いずれ到来する不可避の試練を乗り越えるとき何が必要か
そのことを自覚し、はぐくむことが広報の課題になります。

愛用している眼鏡のフレームが傷んだため修理部品を発注。
Jobsのものと同じブランドであることをうれしく感じながら
眼鏡が未来を見たり予測したりするわけではありませんが
考え方、ビジョンについて彼にあやかりたいと思っています。
視力は補正できても感覚の補正は難しいもの。
WEDGEは周囲と自分の変化と闘いながら進むことになります。

アクアのCMは伝達の参考にしたい機能的な要素がいっぱいです。
何が目的か、そのために何を用い、どのように表現するか、
例え、がん検診事務の担当でもそうしたことを考えるのは大切に思われ
ささやかながら案内表示をほぼ経費なしで手作りしています。
動線が自然になり、知ろうとする人が知りたい情報を得られ、
説明するときには最小限のことばで伝わるようにすることが目標。
当然のことながら広報でも必要な要素です。

ラウンジに書き込むmoanaメッセージが間もなく100になります。
広報のかかわり、何かをつなぐことを意識していたものの
発信するだけならブログでいいにもかかわらず甘えてしまい
気が引ける内容のものも多く、醜態につきましてはご容赦ください。
「流れる雲を追いかけて」、談話室、ラウンジ、新装ラウンジ、
折りに触れ、頂く広報人の言葉に救われて続けられた気がします。

「次にどんな夢を描けるか、それがいつも重要だ。」Jobs
BluesBB ©Sting_Band


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