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1 続いてレコメンドします
真ゴコロ


 真ゴコロ 2008-1-27 23:16  [返信] [編集]

オレンジ隊長さん、５号さんに続いて岩手県藤沢町の「まちの総合情報誌ふじさわ」12月号をレコメンドします。

12月号は、いつもの迫力ある「動」のFujisawaではなく、「静」の印象を受けました。

まちづくりは古里の「宝」探しであることを淡々と語りかける「特集藤沢」。
大切なのは住民自身が古里の「宝」に気付き、それを資源に新しい発展可能性に挑むこと、と伝えていました。
わたしの町にも通じる部分がたくさんあって、何度も「うんうん」とうなづきながら読みました。

また、表紙も含めてやさしく柔らかい雰囲気で、なおかつすっきり洗練されたレイアウトに見出しやリード。
強い言葉や表現を使わず静かに伝えることで、自ら気付くという住民の主体性を喚起する手法はすごいと思いました。
それを象徴するのが表紙の写真と「涼ちゃんは、ぴいちゃんの宝だべ」。
何度見ても頬が緩んでしまい、そして心に何か温かいものが残ります。

「大切なものは目の前にある」ことに気付かせてくれる「特集藤沢」。
「見上げなければ知ることのない星の輝き」ですが、きっと、たくさんの藤沢町民が「まばゆいばかりの星空」を見上げたんだろうな…と思います。

大切なことがたくさん詰まった12月号。
レコメンドします。
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