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広報コミュニティ - ラウンジ->お気軽にどうぞ->ちょっと、裏広報

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1 ちょっと、裏広報
関係者


関係者 2011-8-3 7:56  [返信] [編集]

突然ですが、最近裏広報ってのはあるのでしょうか?
ほれ、広報交換で送られてきたときに同封されている
担当者がつくる、もう一つの広報紙です。
最近、あんまり見ないという噂を聞くのですが、
実際はどうなんでしょう。

広報紙自体もPDFで、いつでも見ることができるようになり、
また経費節減のため、交換をやめているところも多いでしょう。
そのせいもあるかもしれないし、
そういう遊びも許されない状況なのかもしれません。
そして、何より担当者の変な熱意(笑)が、
消えてしまっているのでしょうか。
もしかしたら、まだまだスゴイ裏広報があるのかもしれません。
知らないだけで。
その昔、甲信広報ジャンボリーでは、
それこそ本当の「裏広報コンクール」もありましたね。

裏広報自体、過去のものかもしれませんが、
会ったこともない担当者が、
同じ広報に携わる担当者に向けて送ってくれる
メッセージともエールとも思えるものがありました。
今も、そんな熱い、そしてゆるい裏広報があったら
いいなと思っています。

みんなから送られてきた裏広報。
たまに取りだして読んでみると、今でも熱い手触りを感じます。


ところで、福岡県中間市の4月号表紙。
白地の中心に赤丸。
その中に「がんばれ、東北!」のメッセージ。
そして、左上に「広報なかま」のロゴ。
この「なかま」という文字が、
このメッセージに響き合っているように思えました。
ただ、キャッチフレーズの「元気な風がふくまち」を
思わず、ふくちまち=福智町って読んでしまう自分が、
複雑です。
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