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広報コミュニティ
表裏一体

1:表裏一体
ヒカル 09/04 21:04
高松の全国大会へ参加された皆さん、お疲れ様でした。

以前の書き込みでは、偉そうなことを言いましたが
私も初めてまともに全部参加しました。

実は、あまり期待していなかった?講演会ですが
4人のお話を聞いて、感銘をうけたので、
ちょっことだけ報告。

「お前らに、イチローや松井、松坂の気持ちが分かるのか」
 お前らに、シショーやめんたいこシローくんの気持ちが
 分かるのか。それだけ努力しているのか。
「タウン情報香川の目的は何か。香川の、若者を、動かす。
 そのために何をするのか」
 そっくり自治体広報におきかえられる。
「自分の故郷を語れるか」
 地域アイデンティティの確立のために。
「ブランドを守るために必要なことは、断ること」
 自治体でもブランド化を図る必要があるのでは。

裏ツアー「うどんの国 ぶっかけツアー」にご参加いただいた
40人の皆さん、お疲れ様でした。

今回のツアーは「コンクール」をキーワードに広報を
考えました。
内容はきわどいので部外秘。
ここで見聞きしたことは口外しないように
参加者に言っています。
参加できなかった皆さん、残念でした。
観光も含め、最初から最後まで、「広報」について
感じ、考え、語りました。
実は、伏せていましたが、第2回瀬戸内広報サミットを
兼ねていたのです。ハハハ。

仲間内の会ではなく、広く門戸を開いて開催しています。
次回、セミナーや大会で「裏」の文字を見つけたら、
迷わず参加してくださいね。

表と裏で、表裏一体。
今回の高松ではトータルで明日の日本の広報を
模索する場であったと思います。
だから、皆さんにお渡しした名刺も表裏だったのです。
(大福商会)

こんなもんかね。(ヒカル)
はい、お疲れさん(関係者)

2:Re: 表裏一体
matsu 09/07 21:46

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