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広報コミュニティ
clear

1:clear
MOANA 06/29 04:06
週末は、2年前の忘年会同様、日帰りの金沢弾丸ツアー。
今回は、広報人の結婚式の二次会で訪ね、
あわせて中川一政記念美術館、白山比め神社も巡ることができ、
地元ほか、参加された広報人の皆さんに感謝しています。

往復の高速バス車中では「天地明察」を読みながら
「広報改明」(造語)なんて考えていました。
改暦ほどではないにしても、難儀な先行き。
なぜ、だれのために発行しているという基本スタンスがあれば
もう少しやるべきことは見えて来ると思うのですが、
どうしても編集の都合に終始してしまっている気がします。

形を見て構造を考えないことは大きな過ちです。
広報が楽をしているように見えたら担当課は協力してくれないでしょうし、
ましてや思うような原稿を書いてくれるわけないじゃない。
人を動かすには、自分が一番苦労していなければならないと思います。

自分のできることを意識して動く人の集合体をつくる。
天はおろか雲にも手は届かないとしても
そのために日ごろの広報活動を繰り返すことしかできないし、
積み重ねることは、目標に近付くということを信じて
もっとわかりやすく、市民と行政のかかわり、姿を表していけたら……
それは「無術」ではないはずです。

ア・ツ・クなってしまったのは「天地明察」の影響かも。
金沢で飲んだ、バランタインの17年はおいしかったです。


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